From Prof. Ksiazek‘s visit on W 09/21/11 (and the annotated pdf of his example from yahoo news.):
Audience analysis

Who is your audience?
What sources of information can I use to better understand my audience?
What is their prior …

It’s about time to throw some credibility to fans of the 2012 apocalypse theory. There is a lot of talk of ancient Mayan calendars, interstellar collisions, and terrestrial polar shifts and while there is …